Our passion is to create content and meaning.
We're inspired by an inner wish to help clients create meaningful relationships with their customers, employees, stakeholders - and society overall.
We make an effort to work with content rather than mere form.
The team at JLP is drawn from different backgrounds. We're united by the belief that leadership and communication go hand in hand.
Our employees are characterized by strategic thinking, the ability to see the big picture, and a diverse skillset.
Kommunikatsioonibüroo JLP OÜ Niine 11, Tallinn 10414
+372 664 0660
How we have helped our clients
Estonian National Song and Dance Festival 2014
The Estonian National Song and Dance Festival took place between 4th and 6th July, 2014. Several members of JLP agency helped with the communication of the event.
We partnered with the head of communications Sten Weidebaum, and were specifically responsible for communication in Estonian and Russian.
Launch of iPhone 5S and 5C
On 25th October 2013, IM Arvutid were the first to begin selling iPhone 5S and 5C in Estonia.
JLP helped create buzz related to the sale, which brought quite a queue behind the shop entrance before its opening.
Remote Work Day 2012
While cloud-based solutions allow one to work at a freely chosen location and become a digital nomad simply by being plugged in to a variety of devices, people's awareness about remote work is relatively low.
To mark this occasion, we decided together with Latvian and Lithuanian Microsoft offices to organize the Remote Work Day, taking place on 31th May 2012.
European Figure Skating Championship 2010
The European Figure Skating Championship took place in Tallinn between 18th and 24th January 2010. It was one of the biggest sports events ever to be organized in Estonia, and attracted interest from all over Europe.
Lifestyle blog Life In A Cold Climate
We helped an Estonian working abroad with the creation and technical implementation of her lifestyle blog's Life In A Cold Climate social media accounts.
Special page in the Nordea magazine Majandaja 2008
Majandaja was a newspaper co-produced by Nordea, Postimees and JLP, which was published seven times between the years 2006 and 2008.
Launch of the Seaplane Harbour
Between 11th and 13th May the Seaplane Harbour museum in Tallinn was launched. Those dates were the culmination of an over two-year communication campaign that JLP helped to carry out.
The harbour was visited by 11,200 people in a 33-hour opening marathon, making the opening of the new museum a hugely successful event on an Estonian scale.
The whole weekend was covered in-depth by radio, television and online media. They described the emotions of the visitors, even calling it the 'party of the people' (headline in Postimees).
On 12th May, Postimees made Urmas Dresen, the Director of the Maritime Museum, the 'face of the week', while the daily's Op-Ed editor Neeme Korv wrote that the Seaplane Harbour opens up "new dreams for all of Estonia.' On 14th May, Eesti Päevaleht called the opening of the Seaplane Harbour a "blockbuster.'
Starting from 2012, the ICT Export Cluster, which conglomerates Estonian IT success stories, publishes the e-Estonia newsletter for friends of Estonia worldwide.
The newsletter articles concern e-Estonia's success stories, the fortunes of our start-up businesses, and everything else that helps high level IT leaders strengthen Estonia's image as an ICT tiger.
Marketing communication revolves around the brand. The brand’s success depends largely on the number of clients, their loyalty, and the brand's public image. Brand management also includes ongoing analysis and the implementation of changes to improve the brand.
Customer communication is one part of marketing communication. Its main objective is to strengthen the relations between the customer and the company, foundation, or brand. Customer communication is focused on satisfying the customer’s needs and building up loyalty through regular and planned communication. Customer communication is based on the client’s needs, the brand’s value and its essence.
Internal communication signifies the information exchange within a company. Good internal communication guarantees the motivation of employees, common understanding of the organization’s values and a good work climate. Every employee represents their company so it is important that they are well-informed about what is happening within the organization.
The training stems from the need to offer an opportunity to learn new skills in order to achieve better verbal communication, and focuses on improving the participants’ skills of argumentation and presentation.
One of the objectives of crisis communication is to prepare for possible crisis scenarios (through background research and analysis). But when a crisis arises, then the objective is to guide it and minimize the consequences. As crises are difficult to anticipate, skilful communication is needed to evaluate the risks and manage the crisis successfully. Decisions must be made fast in an unanticipated situation. It is also important to act strategically.
Media relations covers a wide range of tasks, such as writing and distributing press releases, media analysis, media monitoring and media events. There are two types of media relations: proactive and reactive. In the case of proactive media relations, a company is open to communication, transmitting information, explaining changes and actively reaching out to and meeting with journalists. Reactive media communication manages topics in the media which originate from outside the company.
CRISIS COMMUNICATION TRAINING
The training provides an overview of the different phases of a crisis and introduces the possible situations that could initiate a crisis. In the training, we share practical tips on how to prevent a crisis and, if a crisis arises, how to solve the situation.
Social media makes use of possibilities online to turn communication into an interactive dialogue between an organization and its stakeholders. As such, social media plays an important role in an organization’s communication plan. Our aim is to help our clients build a successful social media plan. We monitor social media to analyse an organization’s image and identify any possible shortcomings in its presence on social media.
Marketing communication affects a company’s commercial success through communicating with its target audience. Marketing communication is not just advertising, which is a common misconception, but a combination of different methods - for example, an event to launch a new product series or introduce food journalists to a new restaurant.
SOCIAL RESPONSIBILITY PROGRAMS AND SPONSOR RELATIONSHIPS
Corporate social responsibility (CSR) entails the management of an organization's wider social, environmental and economic impact, and helps the organization to create a positive image. CSR is also related to sponsor relations, a form of marketing communications which aims to create brand preference in the customer and thus support the economic goals of the organization.