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Our passion is to create content and meaning.

We're inspired by an inner wish to help clients create meaningful relationships with their customers, employees, stakeholders - and society overall.

We make an effort to work with content rather than mere form.

The team at JLP is drawn from different backgrounds. We're united by the belief that leadership and communication go hand in hand.

Our employees are characterized by strategic thinking, the ability to see the big picture, and a diverse skillset.

contact

Kommunikatsioonibüroo JLP OÜ           Niine 11, Tallinn 10414
Estonia

+372 664 0660

 

JLP team

Kristi Liiva

Founder and partner

Birgit Rootsi

Consultant

Marek Unt

Partner

Nänsi Männik

Consultant

Carl-Ruuben Soolep

Communications Assistant

Kaspar Jõgeva

Consultant

How we have helped our clients

Estonian National Song and Dance Festival 2014

The Estonian National Song and Dance Festival took place between 4th and 6th July, 2014. Several members of JLP agency helped with the communication of the event.

We partnered with the head of communications Sten Weidebaum, and were specifically responsible for communication in Estonian and Russian.

Read more

Launch of iPhone 5S and 5C

On 25th October 2013, IM Arvutid were the first to begin selling iPhone 5S and 5C in Estonia.

JLP helped create buzz related to the sale, which brought quite a queue behind the shop entrance before its opening.

Remote Work Day 2012

While cloud-based solutions allow one to work at a freely chosen location and become a digital nomad simply by being plugged in to a variety of devices, people's awareness about remote work is relatively low.

In late 2011, Microsoft made available its office software solution Office 365.

To mark this occasion, we decided together with Latvian and Lithuanian Microsoft offices to organize the Remote Work Day, taking place on 31th May 2012.

European Figure Skating Championship 2010

The European Figure Skating Championship took place in Tallinn between 18th and 24th January 2010. It was one of the biggest sports events ever to be organized in Estonia, and attracted interest from all over Europe.

Lifestyle blog Life In A Cold Climate

We helped an Estonian working abroad with the creation and technical implementation of her lifestyle blog's Life In A Cold Climate social media accounts.

The blog, functioning on the Wordpress platform, is accompanied by additional Facebook, Instagram and Twitter accounts.

Special page in the Nordea magazine Majandaja 2008

Majandaja was a newspaper co-produced by Nordea, Postimees and JLP, which was published seven times between the years 2006 and 2008.

Launch of the Seaplane Harbour 

Between 11th and 13th May the Seaplane Harbour museum in Tallinn was launched. Those dates were the culmination of an over two-year communication campaign that JLP helped to carry out.
The harbour was visited by 11,200 people in a 33-hour opening marathon, making the opening of the new museum a hugely successful event on an Estonian scale.

The whole weekend was covered in-depth by radio, television and online media. They described the emotions of the visitors, even calling it the 'party of the people' (headline in Postimees).

On 12th May, Postimees made Urmas Dresen, the Director of the Maritime Museum, the 'face of the week', while the daily's Op-Ed editor Neeme Korv wrote that the Seaplane Harbour opens up "new dreams for all of Estonia.' On 14th May, Eesti Päevaleht called the opening of the Seaplane Harbour a "blockbuster.' 

e-Estonia newsletter

Starting from 2012, the ICT Export Cluster, which conglomerates Estonian IT success stories, publishes the e-Estonia newsletter for friends of Estonia worldwide.

The newsletter articles concern e-Estonia's success stories, the fortunes of our start-up businesses, and everything else that helps high level IT leaders strengthen Estonia's image as an ICT tiger. 

Our services

 

BRAND MANAGEMENT

Marketing communication revolves around the brand. The brand’s success depends largely on the number of clients, their loyalty, and the brand's public image. Brand management also includes ongoing analysis and the implementation of changes to improve the brand.

CUSTOMER COMMUNICATION

Customer communication is one part of marketing communication. Its main objective is to strengthen the relations between the customer and the company, foundation, or brand. Customer communication is focused on satisfying the customer’s needs and building up loyalty through regular and planned communication. Customer communication is based on the client’s needs, the brand’s value and its essence.

INTERNAL COMMUNICATION

Internal communication signifies the information exchange within a company. Good internal communication guarantees the motivation of employees, common understanding of the organization’s values and a good work climate. Every employee represents their company so it is important that they are well-informed about what is happening within the organization.

MEDIA TRAINING

The training stems from the need to offer an opportunity to learn new skills in order to achieve better verbal communication, and focuses on improving the participants’ skills of argumentation and presentation.

CRISIS COMMUNICATION

One of the objectives of crisis communication is to prepare for possible crisis scenarios (through background research and analysis). But when a crisis arises, then the objective is to guide it and minimize the consequences. As crises are difficult to anticipate, skilful communication is needed to evaluate the risks and manage the crisis successfully. Decisions must be made fast in an unanticipated situation. It is also important to act strategically.

MEDIA RELATIONS

Media relations covers a wide range of tasks, such as writing and distributing press releases, media analysis, media monitoring and media events. There are two types of media relations: proactive and reactive. In the case of proactive media relations, a company is open to communication, transmitting information, explaining changes and actively reaching out to and meeting with journalists. Reactive media communication manages topics in the media which originate from outside the company.

CRISIS COMMUNICATION TRAINING

The training provides an overview of the different phases of a crisis and introduces the possible situations that could initiate a crisis. In the training, we share practical tips on how to prevent a crisis and, if a crisis arises, how to solve the situation.

 

 

SOCIAL MEDIA

Social media makes use of possibilities online to turn communication into an interactive dialogue between an organization and its stakeholders. As such, social media plays an important role in an organization’s communication plan. Our aim is to help our clients build a successful social media plan. We monitor social media to analyse an organization’s image and identify any possible shortcomings in its presence on social media.

MARKETING COMMUNICATION

Marketing communication affects a company’s commercial success through communicating with its target audience. Marketing communication is not just advertising, which is a common misconception, but a combination of different methods - for example, an event to launch a new product series or introduce food journalists to a new restaurant.

SOCIAL RESPONSIBILITY PROGRAMS AND SPONSOR RELATIONSHIPS

Corporate social responsibility (CSR) entails the management of an organization's wider social, environmental and economic impact, and helps the organization to create a positive image. CSR is also related to sponsor relations, a form of marketing communications which aims to create brand preference in the customer and thus support the economic goals of the organization.

Who use our services?

  Ajujaht / Strategic consulting, media relations, sponsorship relations, marketing communications, social media

 

Ajujaht / Strategic consulting, media relations, sponsorship relations, marketing communications, social media

Estonian Olympic Committee / Communications audit, social media

Estonian Olympic Committee / Communications audit, social media

Enterprise Estonia / Corporate communications, crisis communications, marketing communications, social media

Enterprise Estonia / Corporate communications, crisis communications, marketing communications, social media

Lingvist / Strategic consulting, launching related communications

Lingvist / Strategic consulting, launching related communications

  Ambient Sound Investments / Corporate communications

 

Ambient Sound Investments / Corporate communications

  IKT Ekspordiklaster / Client and partnership based communications, newletters, social media

 

IKT Ekspordiklaster / Client and partnership based communications, newletters, social media

Norwegian Embassy / Communications regarding financing support programs

Norwegian Embassy / Communications regarding financing support programs

Redgate  / Corporate communications, marketing communications

Redgate  / Corporate communications, marketing communications

  Excellent Business Solutions / Corporate communications, marketing communications, social media

 

Excellent Business Solutions / Corporate communications, marketing communications, social media

  TransferWise / Corporate communications, marketing communications, CSR

 

TransferWise / Corporate communications, marketing communications, CSR

Unimed Sleep Centre / Strategic consulting, media relations, corporate communications, social media

Unimed Sleep Centre / Strategic consulting, media relations, corporate communications, social media

Telia / Corporate communications, marketing communications

Telia / Corporate communications, marketing communications

  Tallinn Black Nights Film Festival / Corporate communications, marketing communications, social media

 

Tallinn Black Nights Film Festival / Corporate communications, marketing communications, social media

Minu Unistuste Päev / Media relations

Minu Unistuste Päev / Media relations

Finance Estonia / Media relations, partnership communications

Finance Estonia / Media relations, partnership communications

Cleveron / Corporate communications, marketing communications, social media, CSR

Cleveron / Corporate communications, marketing communications, social media, CSR

  Euroopa Commission in Estonia / Communications and media relations regarding the European Day

 

Euroopa Commission in Estonia / Communications and media relations regarding the European Day

  Proekspert / Corporate communications, internal communications, trainings

 

Proekspert / Corporate communications, internal communications, trainings

  Open Estonia Foundation / Corporate communications, social media

 

Open Estonia Foundation / Corporate communications, social media

Microsoft Estonia / Corporate communications, crisis communications, mediatraining, marketing communications, social media, CSR

Microsoft Estonia / Corporate communications, crisis communications, mediatraining, marketing communications, social media, CSR

Coop Finance / Corporate communications, marketing communications

Coop Finance / Corporate communications, marketing communications

Skype / Corporate communications, marketing communications, internal communications

Skype / Corporate communications, marketing communications, internal communications

DNB Bank / Corporate communications, media relations, internal communications, CSR

DNB Bank / Corporate communications, media relations, internal communications, CSR

  Estonian Cell / Corporate communications, government relations

 

Estonian Cell / Corporate communications, government relations

SmartPOST / Corporate communications, marketing communications, social media

SmartPOST / Corporate communications, marketing communications, social media

eKool / Media relations, social media, client communications


eKool / Media relations, social media, client communications

  Estonian Concert / Media relations and partnership communications for "Adam's Passion" by Arvo Pärt and Robert Wilson

 

Estonian Concert / Media relations and partnership communications for "Adam's Passion" by Arvo Pärt and Robert Wilson

  Look@World Foundation / Project based media relations

 

Look@World Foundation / Project based media relations

Inbank / Corporate communications, marketing communications, launching

Inbank / Corporate communications, marketing communications, launching

Testlio / Corporate communications, marketing communications, media relations

Testlio / Corporate communications, marketing communications, media relations

  Estonian Banking Association / Corporate communications, government relations, marketing communications

 

Estonian Banking Association / Corporate communications, government relations, marketing communications

Tallinna Water / Corporate communications, internal communications, trainings and workshops

Tallinna Water / Corporate communications, internal communications, trainings and workshops

Tehnopol / Trainings for the starting businesses

Tehnopol / Trainings for the starting businesses

  Eesti Song and Dance Festival / Strategic consulting, media relations, social media

 

Eesti Song and Dance Festival / Strategic consulting, media relations, social media

Fiat / Media relations

Fiat / Media relations

  EstBAN / Client and partnership communications, media relations

 

EstBAN / Client and partnership communications, media relations

  Südameapteek / Corporate and marketing communications

 

Südameapteek / Corporate and marketing communications