JLP communication agency, led by the company's consultant and research expert Birgit Rootsi, finished up the first research about the Estonian blogging world, which was based on the international network of communication agencies IPREX's blog barometer pan-European survey.
Both fashion and food bloggers were included in the survey, altogether from 11 different fields. From the answers of 198 bloggers a lot of interesting things were revealed - for example, the average age of Estonian bloggers was 29 (European average 37). Most of Estonian bloggers (82%) are women. Only 38% of bloggers have gotten cooperation proposals from companies or organizations.
For more information about the Blog barometer results, contact the JLP team.