CEO and partner / karita.sall@jlp.ee / +372 51 168 08 / LinkedIn / skype: karita.sall

Karita has been involved in the communications sector for 14 years and has been the CEO of JLP since August 2011. Karita is also a strategic consultant whose area of competence is the communication of change management.

Karita worked at AS Tallinna Vesi for 6 years. During the difficult periods of change starting from the privatization of the company to getting quoted on the Tallinn Stock Exchange, she was responsible for the company’s internal and external communications. From before, Karita has multiple years of work experience from the PR agency Hill & Knowlton and the publishing group Ajakirjade Kirjastus. She has also shared her knowledge to school kids as an English teacher. Karita is a graduate of the Estonian Business School’s MBA-programme. 

Besides her two sons, Karita’s eyes are lit up by topics related to civil movements. She is one of the founders and a board member of the NGO Vanalinna Selts, which connects the residents of Tallinn’s Old Town.

Toolbox: company's financial management, main message workshop, customer communication, crisis communication, media training, media relations, changes in communication, strategic communication management