CEO & Partner | karita.sall@jlp.ee | +372 511 6808 | LinkedIn


Karita is a strategic consultant. She has worked in the field of communications for nearly 20 years. In addition to consulting work, Karita is also Managing Partner at JLP.

If a company is faced with major change, Karita is the one we turn to. She has helped clients in crisis situations and has implemented communication strategies for several major international events. Karita also conducts media and crisis training, and teaches various workshops.

Among some of Karita's clients are Fontes, a human capital management company, TransferWise, the pulp and paper mill Estonian Cell, and Skype. Karita has organized communication strategies for both the 2014 and 2017 Song and Dance Festival.

Before joining JLP, Karita worked as the communications manager for Tallinn Water, during which time the company went public. In addition, Karita has worked with Hill & Knowlton, a communications firm, and Ekspress Group.

Karita is one of the founding members and a member of the board of the NGO "Vanalinna Selts". She is a board member for the charity organisation Minu Unistuste Päev and for the EBS Alumni Council.

Karita studied English and German at the University of Tallinn and completed her MBA at EBS.